The most honest statement I can say to sum up this past week is that it was interesting, or at least as interesting as quarantining can get. During this pandemic, it has been interesting for me to learn how to shuffle academics, athletics, and work while being at home. I've learned what works for me and what does not. I think this must also be an interesting time for L. Michelle as well because the pandemic has placed us in a scenario where we are unable to meet face-to-face. It must be challenging to teach an intern solely via telecommunication and email. Nonetheless, I do not feel that this pandemic has taken a significant toll on my learning. This week, the most important piece of knowledge that L. Michelle shared with me was how to write for a branding account. I was struggling to make the distinction between a clients’ personal social media account and a personal branding account. L. put it best when she said that the personal account reflects how members of our close community and city connect with the client. While the personal branding account is how we present the client to a broader audience, made up of people from around the world, some of which we may not know or ever meet. This completely shifted my outlook on the matter. I’m excited to begin to create content from this perspective.